YOU KNOW HIS WORK

Since brand identity is the most important marketing piece for ANY product or company (of ANY size), you might want to jump straight to
Bret Stout's Badass Logo Design and Graphic Samples:

<Click here for badassery>

The ideas and concepts Bret Stout has come up with have launched new products, altered perceptions, enhanced people's lives, and improved the way we do things. His work is used by millions of people every single day:

Have you ever bypassed the ticket counter and used the self-service kiosk to get your boarding pass to board your airline? Bret was part of the team leading the UI strategy for the very first airline to do so - American Airlines.
(first ever)



Have you ever ordered a pizza online? Bret Stout is concepted the idea and presented to Pizza Hut - the opportunity to eliminate "Thank you for calling Pizza Hut can you hold please?" and enhance brand experience by allowing consumers to order pizza online.
(first ever)



Ever use an app to remind you to take your meds? Bret concepted the idea for this app for Express Scripts.
(first ever)



Do you remember when the smaller "he" clothes detergent containers came out? P&G was concerned consumers would think they were getting less. Bret came up with the campaign idea to say "First we made it stronger. Then we made it smaller."
(new product launch)



Did you ever try a Diet Coke Plus because you believed it was "a great thing made even better"? Bret created the tagline, created the hand-illustrated characters, and also created an app to make drinking Diet Coke Plus fun.
(new product launch)



Have you ever gone online to get an auto insurance quote? Bret came up with the idea for a 'quick insurance quote' for Nationwide Insurance.
(first ever)



Have you ever take American Airlines over another airline because you knew they had more legroom throughout coach? Bret wanted to show what More-Room "feels like" – so he created an online video of a plane stretching with the voiceover "No, we didn't make our planes bigger, we just gave you more room throughout coach". The video was click on by 34.5 million viewers to go to the AA More Room microsite.
(initial launch)



Have you ever booked a Norwegian Cruise because you knew you wouldn't be treated like a 'robot'? Bret took the 'Freestyle Cruising' to an elevated value proposition by creating the campaign "Don't be a Robot".
(initial launch)



Ever use the next-generation, non-linear booking engine for Norwegian Cruise Lines? Bret concepted the idea for a state-of-the-art, non linear booking engine.
(first ever)



Ever use a touch-enabled Palm Pre, Blackberry or HP touchscreen? Bret led the strategy and creative for these early smart phones.
(enhanced product launch)



Ever use an HP TouchSmart screen? Bret was brought in on the team by HP for the user interaction design.
(first ever)



Ever use an HP Slate tablet? Bret was brought in by HP to help early user interface design and development of the first handheld tablet, led the product launch video teasers for CES, and even named the product (the previous name was "the HP Dreamscreen 500"). Note: The HP Slate came out before the iPad.
(first ever)



Ever visit the Texas Instruments website? Bret had suggested they make their heavy tech site more user-friendly (like a consumer retail site). As a test, Bret created the "TI eStore" landing page promoting only one DSK product. The result was they sold more DSK developer kits in the first 30 days than they had sold the entire previous year. As a result, TI had the agency redesign the entire TI website.
(website relaunch)



Do remember when Verizon first launched, following the merger of GTE, Bell Atlantic, and several other phone companies? Well Bret created the very first marketing pieces for the very first Verizon launch.
(new company launch)



If you answered 'yes' to any of these questions, then you have experienced the impact of what Bret Stout can do for a brand – forever changing the way you see, access and interact with the world around you. It's all about being focused on target-centric design - enhancing the perception, improving the consumer experience, or delivering the right storytelling.

Yes, Bret has concepted great ideas and campaigns for some of the biggest brands in the world - but now he works for YOU. Yes, you and your Fort Worth business.